Adding Toys to Children's Books Makes Eager Readers
When toys are added, do the books get better?
MerryMakers, Inc., an Oakland, California-based toy and gift company, believes that when they add a plush toy based on the lead character from a children's book, kids become more engaged. A tangible toy brings a deeper relationship with the character in the book. Supporting evidence of MerryMakers business plan may be seen in Pete the Cat, the popular children's book series by James Dean, published by HarperCollins. Pete the Cat books have sold over 5 million hardcover copies and have regularly appeared at the top of the NYT Bestseller List. The Pete the Cat plush doll is the bestselling product in the MerryMakers line. There seems to be no stopping Pete, with 2.9 million books sold in 2013 alone