The mifold® Grab-and-Go booster seat® is the most advanced, compact and portable child car safety seat in the world. Its innovative design is more than 10x smaller than a regular booster and it's just as safe. Last year mifold had a hugely successful campaign on crowdfunding site Indiegogo, where it raised $2.6 million, which set mifold to become the most successfully crowdfunded campaign in the juvenile industry. We are very proud to have recently shipped our 250,000th mifold unit which makes it $14,000,000 in retail.
The way mifold works is completely opposite from the way a regular booster works. A regular booster seat lifts the child to be in the position of an adult. mifold does the exact opposite, instead of lifting the child up it holds the seat belt down. This is part of what makes mifold so different.
The simple fact is that today, after decades of improvements in the rate of adoption of child restraints, there are still at least 20% of journeys where children do not have an appropriate restraint because one is not available: in carpools and the school run, with grandparents or other relatives, in taxis, on vacation, in rental cars, sitting three-in-a-row and so on. This does not include bigger kids on the border of the regulatory limits, who do not want to appear babyish in front of their friends, who have already outgrown child restraints. mifold is the perfect solution for these occasional journeys, as there is no longer any excuse for a child to be unprotected. With a compact and portable device, a child can easily keep one with them all the time and drivers can keep spares, without cluttering up a car and losing cabin or luggage space. mifold has been crash tested multiple times in testing facilities around the world and has successfully met or exceeded the regulatory standards in the USA, Canada, the EU, China, Chile and 190 other countries worldwide.
The companies vision is that there should be a child restraint for every child, in every car, on every journey, at every time, and therefore we created a booster seat which is 10x smaller than a regular booster making it possible to always be available, no matter the situation and still just as safe.