Magicube is the award-winning product line designed by Geomagworld which is revolutionising the Junior Construction category and has been able to reinterpret the classic cube in a magnetic key. Magicube has a patented system of magnets that allows the cubes to stick together on all 6 sides. By exploiting the invisible forces of magnetism, builders of all ages can give free rein to their imagination, creating an infinite variety of constructions. Magicube Free Building frees creativity; it considers children as the true play experts of the toy that develops and takes shape thanks to their imagination. Through the individual magnetic cubes, Magicube Free Building allows them to develop the first manual skills, even the youngest children. The new product, thanks to its magnetism, "revolutionises" the construction category by enabling solid 3D building, through simple and creative play activities.