Brown Bear & Oofie are best friends and have life-learning experiences together. In the Lost Identity, Brown Bear learns the importance of staying true to her own identity and not to change who she is in order to fit in with her friends. In "The Lost Identity", Brown Bear & Oofie have just been playing with their friend Herman. Herman is described to the reader as having a lot of freckles and Oofie admires his uniqueness. Brown Bear mistakenly thinks that looking more like Herman will make her cool like him. After a hilarious act of change, Brown Bear learns from Oofie that being like someone else does not make her cool and that being unique and an individual is what makes her special. Oofie is the voice of reason in this book and is sure to make your child giggle and have fun with the story while learning a valuable lesson. The drawings are purposely drawn in a child familiar style to help connect the message in the story to the young reader. The book contains feature words that are highlighted in the story and later, easily defined at the end, to provide the child a vocabulary to help them communicate confusing and difficult feelings and situations. This allows parents and teachers to talk with the young readers about their own experiences with feeling left out and use their new words to help express their own feelings. The Brown Bear and Oofie series is designed to draw in young readers with their approachable, colorful, expressive and loveable main characters. Each book presents a real, difficult situation that young children face daily, normalizes the situation, and provides the young reader and parents with a common vocabulary, highlighted and defined, to discuss these issues in a way that makes the child feel they are not alone in their difficult situations.