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MCA Gold Award
Audience: All Kids from infants to tweens

Children’s screen time is growing steadily, especially over recent years, as parents have had to deal with the pressures of combining work and childcare. This pushed streaming platforms to reassess their services and offerings to meet growing demand among young audiences and families for best-in-class content. Future Today, the largest publisher of family-friendly content on streaming platforms, stepped up to the challenge.

The company’s flagship kids channel, Happykids, led the charge on family content, partnering with major brands and IP owners to expand its offering. The network now offers more than 87,000 family-friendly movies, TV shows and videos featuring the biggest names in children’s entertainment, including Paw Patrol, Pinkfong (Baby Shark), Ryan & Friends, Peppa Pig, Blippi, Cat in the Hat, Barbie, Lego, CoComelon, and Like Nastya. This helped Happykids become the leading destination for family-friendly content, and the ideal distribution partner to promote limitless imagination and fun.

A snapshot of Happykids through numbers:
The #1 Free Ad-supported Kids apps on Roku and FireTV
Has the largest kids library with 87,000+ titles
Receives 2.75 hours of viewing time per session, on average
Receives 40MM+ Hours of Content Streaming monthly
Experiences 800MM+ Impressions Monthly
Trusted by over 15MM parents

Happykids’ mission goes beyond pure entertainment. To help increase social-emotional and cognitive stimulation for remote learners, Happykids partnered with Vooks, the world's first streaming platform bringing storybooks to life through animation.

Importantly, Happykids is free and available on nearly every major streaming platform, including Comcast, Cox, Roku, Amazon Fire TV, iOS, Android and more. It ensures safety and personalization with features like:

Safe Advertising for Kids and Family – this COPPA compliant, brand-safe environment ensures personal data privacy and protection, and that every ad is manually vetted as appropriate for the kids

Enhanced Content Recommendations – Future Today’s AI-powered Content Recommendation Engine serves the most relevant and desirable content to viewers.
While the channel never asks for user information, it divides content based on age group and interest groups, making it intuitive to navigate. Always forward-looking, Happykids will bring more original programming, and exciting partnerships in 2023, to provide premium, free and safe entertainment to millions of happy families.

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