Carrots&Cake
Designed using science-based solutions, Carrots&Cake is a parental control learning app for kids. Built by parents and developed with doctors, teachers, and scientists, Carrots&Cake helps kids develop healthy digital habits that make screen time more beneficial and less addictive.
With Carrots&Cake, kids learn first and play later. The app applies the oldest parenting technique to screen time: "Do your homework before you play." In other words, "Eat your Carrots before your Cake."
Once parents download Carrots&Cake, they select their favorite educational apps. When kids turn on their devices, they must complete the educational apps — Carrots — before they can enjoy playtime — Cake.
Carrots&Cake follows an approach grounded in behavioral neuroscience, psychology, and cognitive science.
Behavioral Neuroscience
Carrots&Cake promotes healthy screen use by reducing the firing of the brain's reward pathway. Dopamine levels stay balanced. This helps kids remain in control of devices and reduces tantrums when it's time for kids to come off.
Behavioral Psychology
Asking kids to first complete Carrots — learning apps with a high cognitive load — results in delayed gratification. This develops resilience & grit. Kids learn to self regulate.
Cognitive Science:
With Carrots&Cake, kids focus on learning without distractions. Through micro-learning, kids compound knowledge with small but consistent daily effort.
Carrots&Cake was developed in response to growing concern around screen time-related issues that families face. Traditional parental controls do not address the root of the problem. They set blind time limits and trigger reactance, a negative behavior caused when children are ordered around. Kids become determined to engage in forbidden activities and bypass restrictions. Kids suffer tantrums because allowances aren't made for their developing brains.
Carrots&Cake provides a healthy and balanced solution to the screen time dilemma. Kids benefit from technology by utilizing cutting-edge educational apps, and they also get to maintain their agency during fun free time.
With Carrots&Cake, kids no longer spend mindless hours watching YouTube and playing games. Screen time becomes healthy and balanced. Kids develop skills to become good digital citizens, and families reclaim quality time.
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