DYPER Simply Kind Diapers
DYPER’s new Simply Kind Diapers represent a significant step forward in their mission to reduce plastic waste and build a healthier planet for our children. Parents shouldn’t have to choose between their baby's well-being and the environment. By using materials such as paper, natural wax and clay in our new packaging and plant-based materials in our diapers, DYPER hopes to set an industrywide example that we can all reduce our reliance on plastics as a society.
Plastic waste in diapering is a huge problem. The vast majority of disposable diapers are constructed with two water bottles worth of plastic and sold in single packs with virgin plastic packaging. In fact, about 36% of all plastic is used for packaging, and 85% of it ends up in the landfill, where it can take up to 500 years to break down. DYPER's Simply Kind product line marks a successful transition to fully recyclable paper packaging for single packs in retail stores – a first of its kind for the category in North America. Packaging for DYPER’s larger Club Boxes is fully recyclable, with inner packs utilizing post-consumer resin (PCR). Repurposing old plastics that would otherwise have gone to the landfill is central to driving the circular economy and a reduced carbon footprint. Additionally, Club Boxes and inner packs are now certified by the How 2 Recycle labeling program, which clearly communicates recycling instructions to the public.
The Simply Kind diaper itself has also undergone improvements, including a thinner absorbent core and sizing optimized for comfort and fit - without sacrificing absorbancy or performance. The new diaper remains a certified USDA BioPreferred® 55% Product, DermaTest® 5 star rated, STANDARD 100 by OEKO-TEX® certified and made with wood pulp certified by the Forest Stewardship Council (FSC®).
DYPER, a Certified B Corp, is a leader in the environmentally responsible disposable diaper category with its diapers constructed from plant-based materials and made without chlorine, latex, alcohol, lotions, TBT, and Phthalates. They're unprinted, unscented, soft to the touch, yet extremely durable and absorbent, and made with innovative materials such as viscose from Bamboo. Customers can reduce the impact of diapering with DYPER’s optional REDYPER™ program, in which used diapers and wipes can safely avoid the landfill by being returned for centralized commercial composting.
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