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MCA Gold Award
Audience: Pre-K, Toddlers, Children 6-9, Tweens, Families

HappyKids, powered by Future Today, is the #1 AVOD kids and family-themed channel. Celebrating its 10th anniversary this year, HappyKids has seen record-breaking growth and momentum, reaching over 25 million global downloads. Over the last two years, HappyKids’ user base has grown 155%, and watch time has increased 150%. With this engagement, along with a content library of more than 60,000 curated videos, HappyKids has cemented its position as the dominant player in its market.
As a free, ad-supported platform providing safe and appropriate content for kids, HappyKids is the destination streaming service for the most popular children’s programming brands, including Cocomelon, Lego, Mattel, My Little Pony, and Transformers. Other content series geared towards kids 5-11 include LOL Surprise!, Sonic X, Minecraft, and Roblox-inspired video series, co-produced with Future Today partners Spectral MC and Tankee.
In this year alone, HappyKids released new partnerships to expand its already impressive catalog including The Sesame Workshop, The Wiggles, Total Drama, and Pokemon.
The award-winning HappyKids can now be viewed on more platforms than ever – including Roku, Apple TV, Android TV, Amazon Fire TV, Comcast Xfinity, Cox Contour, and, most recently, as a linear channel on Vizio Smart TVs. HappyKids is also leading the way for advertisers to reach the entire family, conducting a study on family co-viewing that revealed 94% of parents of children ages 3-12 have co-viewed more content within 12 months, versus the previous year.
HappyKids is built brand-safe and suitable for kids, families, and advertisers, 100% compliant with the Children’s Online Privacy Protection Act (“COPPA”) and KidSafe certified. Additionally, HappyKids' newly updated, sophisticated parental controls empower families to granularly curate their viewing experience – by topics, interests, themes, age group, and more – enhancing brand safety and suitability alignment for advertisers. These controls augment Future Today’s existing content controls. The latest enhancements separate HappyKids from other kids-directed streaming services where kids can inadvertently be recommended and exposed to inappropriate content, with their parents’ control.

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