The ISSA mikro is the first power toothbrush made completely from silicone for the youngest brushers – ages 0-4 years old. Specifically tailored for small children, the ISSA mikro has been developed to bring innovation, enjoyment and oral health to their brushing routines. Recent studies reveal a rise in oral cavities among children between 2-5 years old necessitating a need for gum massage before the first tooth develops and the implementation of a solid cleaning routine upon the appearance of a baby’s first tooth. The design of the ISSA mikro offers innovations that directly address common pain points expressed by parents introducing a brushing routine to their infants, with a seamlessly attached brush head that is small and rounded to clean small baby teeth at any angle. Extremely soft silicone bristles channel delicate pulsations in two modes that massage and relieve itchy gums from teething and gently clean away plaque. Silicone bristles are 10,000x more hygienic than nylon bristles and harbor less water and bacteria all while still being soft and effective for baby’s gums.