The Bedtime Stories pillow is a 100% down pillow that has been sized and filled to provide a child's neck and head with the proper alignment and support. To ensure a healthy and safe sleep for children, the pillow uses only OKEO-TEX and RDS certified Goose Down. This means the down is responsibly sourced, has not been processed with any chemicals and does not contain and harmful substances, leaving The Bedtime Stories Pillow truly hypoallergenic. As a company dedicated to keeping children as safe as possible. The Bedtime Stories Toddler Pillow comes wrapped in a custom printed paper, unlike other toddler pillows which are packed in a plastic bag, a serious choking hazard.