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Foundation Bra

$ 24.99
MCA Gold Award
Audience: pregnant and nursing moms

Simple Wishes Foundation All-in-One Nursing and Pumping Bra recently launched and has already received many accolades from new moms and media alike.

The new Foundation All-in-One Bra was designed by a mom of three who, with her three sisters, is on a mission to help simplify and support the life of a new mom. This bra is like mom’s all-time favorite T-shirt bra, but created to support her through their journey of breastfeeding and pumping (and even changing shapes that happen during pregnancy). The Foundation All-in-One Bra provides support, comfort, functionality and performance all in one, and is designed to be the one bra that can do it all.

A few reasons why the Foundation Bra is a must-have item for new moms:

• All-day comfort and all-day wear with seamless T-Shirt fit. Virtually invisible under clothing

• Luxuriously soft & stretchy fabric with four-way stretch molds to embrace mom’s changing shape throughout the days, months, years

• Convertible straps so for a racerback or tank style. No underwire.

• Designed for HANDS-FREE pumping & breastfeeding – even at the same time!

• Nursing – Patented, easy open and close upper nursing clasp streamlines access to the breast promoting essential skin-to-skin contact between mom and baby. Full drop away, wireless, cup designed for maximum skin-to-skin contact and comfort.

• Hands-Free Pumping - Unclasp the lower portion of patented clasp to access the supportive, sewn in pumping panel layer for single or double pumping. Compatible with all major breastpump brands, including Spectra.

• Pumping Halter Strap – Halter Strap is intended to be worn optionally while pumping. This feature is unique to the Simple Wishes line of bras resulting in unmatched support to maintain a tight seal and optimal suction of the breastpump as bottles fill and get heavy with breastmilk.

• Convenience – The sewn in pumping panel allows you to save precious time throughout the day. No need to clip or zip on a separate pumping accessory each time you pump

• Amazing price point – The Foundation Bra is a top-quality product for only $19.99 on

• Sizing options galore - Offered in “regular” and ”busty” size ranges to create optimal support and fit regardless of band/cup combination.

• Maternity & Postpartum Fit – The bra has an integrated extender in the back closure that allows for 2” of additional expansion for fluctuations in ribcage size during pregnancy and postpartum.

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